More Than A Keg In The Kitchen: A 7 Step Guide On Building Great Company Culture

Written by:
Evan La Ruffa
Feb 19, 2018

It’s rare that any organization functions well and productively without a positive and fluid culture among its people.  

A great work culture creates a space where employees enjoy being at work, they’re incentivized toward positive behavior, and where social connections inspire productivity.

A toxic work culture does the opposite. Workers feel drained by negative interpersonal dynamics. They hold disjointed visions of proper behavior and negative attitudes toward an inequitable system of incentives.

A high-functioning culture in the workplace is elusive and difficult to craft. Many of the most resource-rich companies in the world struggle to alleviate a toxic culture among their workers. Popular strategies to creating company culture include providing workers with game rooms, free massages, and limitless vacation days. Perks rarely work. A great culture rather requires a shared vision, values, and behaviors.

Here is a seven-step guide for how to build a great company culture.

First: Call a meeting with all stakeholders, from the highest bosses to the lowest line workers. Don’t exclude critical perspectives from unexpected corners of the office.

Second: Agree on a definition of “culture,” something like beliefs, values, and patterns of accepted behavior.

Third: Define your company’s core values. State out loud what the company’s purpose is, what each worker finds value in that work, and the ideals those workers should be encouraged to strive toward.

Fourth: Explain what patterns of behavior should be sanctioned to fulfill each value.

Fifth: Identify the values that currently require the most work to be realized, and which, if they became standard, would have the most positive impact on office culture.

Sixth: Explain how these behaviors should be practiced and explore ways to encourage and incentivize them in the workplace. Be open to exploring skills development, leadership support, and removing organization impediments to these behaviors.

Seventh: Socialize these new values and behaviors through official communication and require the leadership to set good examples. Reward workers for adopting the behaviors that best fulfill the company’s new stated values. Most importantly, make sure key leaders are not able to skirt the new rules, or the entire program could be doomed.

Though companies exist to achieve a bottom line, they are fueled by humans who can’t perform well in an interpersonally toxic environment. An investment in culture could be the best bottom line investment you make all year.

Written by:
Evan La Ruffa
Feb 19, 2018

tags: core values, creating company culture, define your company's core values, how to build a great company culture, inspire productivity, patterns of behavior, stakeholders