Whether you’re dealing art for your home, curating your workplace, or revamping your company’s brand, hiring an art consultant is the best way to assure a hefty investment doesn’t fail to deliver returns.
What does an art consultant do?
An art consultant can help you decide the perfect piece or set of pieces for your home or office. The placement of a piece, near or away from windows, the correct height on a wall, and interplay within the space, are complicated issues aided by a learned eye. Some art consultants will take you to a museum to discuss ideas of how pieces fit into spaces.
If your company decides to curate office spaces with multiple art pieces, art consulting can help guide the search and curation of the perfect set of pieces that reflect the company’s personality and ethos.
When it’s time to make serious branding decisions, bringing an artist into a meeting can unleash ideas that inspire a room to imagine new facets of their brand’s essence. An art consultant helps everyone experiment with the unexpected, encourage a tolerance of imperfect, take risks, and develop a practice of creativity.
Art consultants can also handle pesky logistics inherent to art trading. They will know how to secure the proper insurance for you collection, manage repairs and restorations, advise on differences in sales tax when shipping over state lines, and how to steward a collection through time.
When hiring an art consultant, make sure to establish a written statement that states an hourly rate or retainer, expectations of service, and how long the payment extends. Have them sit in on meetings to get a sense for the organization’s personality and needs. Finally, allow them to lead you “outside the box” and beyond.
Many dynamic organizations are turning to artists when their brand needs an overhaul. When every marketing analyst is searching the same data and arriving at the same conclusions, no competitive advantage can be captured. That’s why many turn to outsiders who are thinking outside the profit margin to identify blind spots and ideas to fill them.
Art consultants are a unique and underutilized resource in a landscape afflicted by groupthink and tight corporate budgets. It may just be the thing that gets your company’s creativity (and earnings sheet) to the next level.
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