4 Corporate Art Consultant Tips for Working on Custom Art Projects for Major Brands
Every professional artist has a process when working with clients. As corporate art consultants, we do too! It’s always helped us navigate challenges and execute at high level for our clients, and along the way we’ve honed in on some key tenets.
Skipping steps means certain stress, and insisting on anything else, regardless of the reason, is fraught. Our corporate art consultants at IPMM ensure the process is followed, communicate clearly, and do all we can to take the stress off of you when thinking about these important, visible projects.
Most times the process is changed around pressure from above to ensure that important people like the final result, and outlining the artist’s process for executive approval at the onset helps respect that throughout.
But we’ve found these elements essential to our own process at IPaintMyMind, in facilitating art projects to major brands, and can’t say enough about their importance.
1. Make it clear who is involved in providing internal approvals on the client side
Opaque answers as to who is truly involved in approvals are a red flag. For both sides, make it clear who is in, that way the process can be ticked through necessary hurdles respectfully, if for some reason the approval group changes.
2. Communicate deadlines clearly and respect them yourself
The artist and their representation, or the consultant working on your behalf, should clearly respect your delivery deadline. Similarly, you’ll need to hit your deadlines internally to ensure the artist doesn’t waste time or get stopped up due to delays. It helps everyone, and ensures if delays happen, particularly with respect to construction, that the artist can accommodate within their schedule.
3. Pay artists on time
No one feels slighted more than when something is delivered on-time and payment doesn’t arrive. If your boss said direct deposit was going to take a few extra weeks, you’d certainly have an issue with that. Ensuring paperwork is lined up in advance is always a good move. Be conscientious about ensuring accounting can make this happen.
4. Let the artist do what they do best
If you hired someone with a figurative style, don’t ask them to do something abstract. Examples of what you like and a cohesive client intake should happen at the beginning of the project, but don’t ask someone who is great at one thing to do something drastically different. By honing in on style and concept before the artist is selected with the help of a curator or consultant, you’ll avoid pitfalls.
And as always, IPaintMyMind’s Corporate Art Consultant services are available to help you make a great art project happen for your company.
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