There are so many driven people making huge contributions in the world today, but a lot of times it can all feel removed from real connection. The digital landscape has a lot to do with that, but so does the pace of life, and the rate at which innovation creates products, markets, and sectors.
While our culture has often favored a workaholic approach to achievement, more and more of us are starting to catch on to the notion that we aren’t how much cash is in our bank accounts, and that enjoying how we spend our time and feeling connected to each other, is a huge indicator of happiness and fulfillment.
Thinking about how CEOs connect with purpose, or mission, can also feel removed when a company is trying to grow, is taking on investment, or has a lot of competition. CEO’s need to look at bottom lines, understand trends, put great people in a position to succeed, and at the end of the day, make a profit, of course.
That said, we all know that isn’t everything. Most of us, in fact, work hard to earn money so that we can spend it on culture: art, music, film, museums, travel, & food. All those categories are incredible inroads into missions that might move you, but there are plenty of other ways to unpack how your company can best serve a mission it’s aligned with.
In our case at IPaintMyMind, the minute we met Mike Duffy of Citybase, we knew we had an ally. Here’s a CEO that is in the throws of building something that could change the future of how cities work and who is also super creative & expressive.
When we explained how the art we lease to our clients helps us fund FREE art programs in schools, it just came down to finding the art in our collection that he loved the most! In that sense, we knew Mike was all about innovation + creativity, two huge data points for our team at IPaintMyMind when thinking about clients that will not only get the most out of our services, but also someone who truly believes in the future we’re trying to create.
In thinking about how CEO’s can connect with local causes, important missions, and creative projects, there are some questions I’d ask, both of the CEO and the company, that can help find a really great fit when it comes to giving back and playing your due role in the landscape of Corporate Social Responsibility.
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