With the modern office space trending toward aesthetically pleasing interior design, creative spaces, well-lit areas, and impact areas, smart companies look to art to enhance their surroundings. We all know that how a space is styled makes us feel a certain way, and making sure you convey your companies unique mix of personality and professionalism can be done through renting art.
Renting art for your company shouldn’t be difficult, and like any project, it’s going to need a little guidance. There are plenty of vendors who offer art rentals, but finding the right fit and getting the most value out of the expenditure is about enabling a process that looks in before looking out.
Ahead we unpack 5 steps to renting art for your company. Simple, straight-forward, and focused on finding the right solution based on your companies’ focus, ethos, and culture.
This is where your Brand House deck should come into effect. Really distilling the inspiration for the company, the tone, the culture, and what the employees care about should be central to the art you select for your space.
Think about your pillars as a company and don’t think literally. The beautiful thing about art is that there are various inroads. You open yourself up to a lot of different options aesthetically when you think geographically, for example.
By focusing on artists from your city or town, you have a story to tell off the bat, regardless of the subject matter of the art you choose.
Most vendors can mobilize art rentals for you within 30 days, but by laying the groundwork in Step #1, you come to your curator with more information than a wide open approach. I suggest identifying an install date within 60 days of the 1st meeting around art rental for your office.
Allot one week for the brand work, one week for research, then reach out to 3-5 companies that offer art rentals for businesses.
Jer Wat (aka Jeremy) is a printmaker, illustrator, and video producer living and working in Winnipeg, Canada. His love of art goes...October 11, 2021
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