Fashion retailers have a big problem: getting shoppers off the Internet and back into stores. Online shopping’s popularity has sent store managers scrambling to make the live retail experience exciting again. With traditional shopping malls dropping like flies across the country, retailers know that something needs to be done.
This is why more and more retailers are curating their stores with art. Wall art and ambitious interior designs shift a store’s focus from a shopping experience to a creative adventure that retailers hope will tempt shoppers into brick and mortar stores.
It’s working, and for a number of reasons.
Art slows the retail experience. A compelling piece of art can require time to digest. It can contain layers of meaning and delivers it in waves over many minutes and from different angles. This keeps shoppers in the store for longer periods of time and in a frame of mind to wander and discover. The creative discovery of art lends itself perfectly to the ideal mood of the shopper. It keeps folks browsing, searching for new things, and excited to meander around the store.
Art can improve a shopper’s mood. A warm feeling from a store can entice a shopper to return and inspire brand allegiance. Someone will be much more likely to come back and even bring their friends or family if they are impressed by the aesthetic experience of a store. Shopping is an event, often outside of day to day life. Treat it like it is and thrill your customers with exciting art and design.
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