If you walked into a retail store and got the feeling you were in an art gallery, would you spend more?
That’s what a number of ambitious in-store designers around the world are betting on. Stores are increasingly borrowing curation techniques from gallery spaces, using art in retail build-outs, and displaying products in innovative ways. This trend is a clear testament art’s profound effects on the human psyche.
Japanese sportswear brand Descente Blanc’s Tokyo store incorporates large windows against a stripped back aesthetic, neon strip lighting, and garments hung on suspended rails in a moving display.
Caravan’s boutique sneaker store in Paris leverages a compact space with white boxes stacked vertically under an undulating light sculpture, which showcases the bright, textured shoes as objects of desire.
In select Max Mara stores, the original artwork that inspired their sunglass designs are displayed next to new products, turning each store into a host for a traveling art exhibition.
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