Artistic retail spaces are becoming increasingly popular in a super competitive market. A decade ago, Prada opened a store in New York’s SoHo neighborhood. The first visitors who entered the space were amazed. Sweeping light wood staircases in a bowl-shape dominated the room. Ranks of stylish mannequins and glass cabinets containing handbags were displayed like ancient relics.
The artistic retail spaces were designed and curated by Dutch architect, Rem Koolhaas, whose aggressively artistic approach to merchandise display helped launch the shop-as-gallery trend where the lines between retail and art are purposely blurred.
The strategy is surprising but effective. When Adidas hired IPaintMyMind to curate art for their newest and largest flagship Adidas Originals store in Chicago, they brought the street inside by connecting locally and creating an art exhibition wall that makes it so much more than a place to buy merchandise. Artistic retail spaces help to express a company’s values and vision. They make it immediately clear what they believe in and who they are.
Whether Prada in New York or Adidas in Chicago, brands have a unique opportunity to include art in what functionally, is an exhibition.
In a world where shoppers increasingly buy clothes online, brick and mortar storefronts must innovate to avoid going extinct. Industry leaders looked for new methods of display alignment and presentation, aiming to tickle human gratification sensors of mindfulness, excitement, and wonder.
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