Some would argue that art itself defies categorization. Artwork is intensely personal and many artists hesitate to be grouped with other artists, whether because of aesthetics or the perception that doing so makes it easier to pigeonhole one’s work. The question: “what type of artist are you?” strikes fear into many artists’ hearts.
Categorization, however, is a method the human mind uses to make sense of the world. The art market, for better or worse, relies on categories and defining yourself as an artist can boost your career. At the end of the day, do you want people interested in the aesthetics or topics you address to find & love your art?
Especially if you are a budding artist still finding your way in the marketplace, being specific can connect you with buyers by clarifying what exactly you have to offer. It may even help refine your style and your strategy for building your brand.
Writer and cartoonist Scott McCloud has drawn four types of artists according to the goals they strive to achieve through their work.
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